Washington D.C — Valiente Action Fund and Unrig Our Economy are launching a new six-figure ad campaign to reach the Latino community about Congresswoman Monica De La Cruz’s (TX-15) votes jeopardizing the health of her constituents and pushing up costs by voting to gut vital programs like Medicaid and SNAP – all so millionaires and billionaires can have yet another tax break. The campaign features two new digital ads that call out Congresswoman De La Cruz for putting billionaires over working-class Texans and urging everyday people to call on her to stop putting billionaires first.
“Latinos are an essential part of the fabric of this country and at Valiente we are committed to reaching out to them and making sure their needs are centered in the national political discussion,” said Tory Gavito, President of Valiente Action Fund. “Our efforts in TX-15 are part of a larger national strategy to engage Latinos and make sure they understand what is at stake for them in Donald Trump’s recently passed budget bill. Under Trump, unemployment stands at a 4-year high, with young Latinos being hit especially hard at 12.6%. We chose to focus on Rep. Monica De La Cruz precisely because Latinos make up a majority of her district, and she is letting them down. Like all of us, Latino families are struggling to simply cover the basics—food, housing, and health care—while giving their kids a chance at a better future. Yet Monica De La Cruz has been with Donald Trump every step of the way, voting to slash Medicaid and food assistance—just to give billionaires more money to play around with. Latino families in her district deserve to know what their representatives in Washington are up to so they can be held to account, and we are committed to that cause.”
“Congresswoman De La Cruz’s vote is a betrayal of the people she was elected to represent,” said Unrig Our Economy Campaign Director Leor Tal. “By slashing Medicaid and SNAP to enrich billionaires, she’s choosing large corporations and billionaires over the health and well-being of working-class Texans. Our message is clear: Texans deserve leaders who put working people first, not politicians who sell them out to the highest bidder.”
You can watch the first digital ad here.
Ad Transcript:
Dreamers. Doers. Makers.
People striving for a better tomorrow.
That’s who we are, but the truth is – Trump and Congress don’t care about us.
They think billionaires matter more.
So they’re kicking seniors off their health care, cutting food assistance for kids, and raising your electric bill – just to give more tax cuts to their billionaire buddies.
Call Monica De La Cruz.
Tell her, no more billionaires first – us last.
Ad Transcript:
We want affordable groceries, health care, rent, a better future, but Trump and Congress their agenda is some bull***t.
It raises costs on us, but lowers taxes on billionaires, cuts food aid for children, raises our electric bills, kicks seniors off their health care
– all so billionaires can buy another yacht.
That’s some bullsh*t.
Call Monica De La Cruz.
Tell her you don’t support the billionaire MAGA agenda.
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About Unrig Our Economy
Unrig Our Economy is a national campaign to fix the rules of our economy to make it work for working people. We know that when the middle class does well, all of us do well — which is why we’re fighting on behalf of working Americans and holding corporations, their wealthy executives, and the politicians who enable them accountable. To learn more about the campaign, visit UnrigOurEconomy.com or contact press@unrigoureconomy.com
Valiente Action Fund
Valiente is a hybrid fund and strategy center dedicated to increasing democratic engagement in the American Latino community through grantmaking in grassroots powerbuilding and media innovation